Desem Daan is a bakery specialized in leaven.
For the logo they wanted something that they could use for social media and for their bread stencils.
I chose to create a brushlettered logotype because the contrast between the thick and thins could create nice opportunities for the stencils.
Also the crafting of a bread where you knead, push and stretch the dough flows nicely with the rhythm of a brushpen transitioning between thick and thin. This also shows nicely in the endings of a the ‘m’ and ‘n’.